Coca-cola is not just a cold drink. It's an emotion, it's a global brand. We grew up watching coca-cola commercials and having it. From then till now the product did have a lot of competitors. But, even after all those years, people still search for only coca-cola in the fridge in a supermarket. That is coca-cola for you. SWOT stands for Strengths, Weakness, Opportunities and Threats. With the help of coca cola swot analysis, you will be able to know about the statistics and methods they follow.
- Strengths - They have a global presence. They are one of the costliest brands in the beverage industry. The advertisements they make are very influential, and they cast international stars in them. It attracts a lot of customers around the globe. You can also go to Google and search for 'Coca Cola case study writing help'. From the search results, you will get a lot of information about the brand.
- Weakness - Huge competition with thumbs up and Pepsi. These two beverages are like a thorn in the success of Coca-cola. Even Pepsi and Thumbs up are also loved by people globally. Obesity is one of the major problems these days. They only came up with diet coke and no other health products. To know more about them, search for more on Google. Don't take help from cheap essay writing services.
- Opportunities - Coca-cola can come up with healthy beverages. They can also come up with energy drinks. Thus, they will also give a tough competition to red bull. English assignmenthelp you to know more about the brand.
- Threats - Other than Pepsi and thumbs up, they also have other competitors. Gatorade and a red bull can be considered one of the strong competitors. They have a strong market for energy drinks. On the other hand, Coca-cola has only introduced diet coke and nothing else.
Last but not least, Coca-cola has to come up with new ideas now to sustain itself in the market. They are one of the top beverage makers, but the competition is increasing.